MAXCLAW
MAXCLAW Industrial Co., Ltd., established in 1985, is a professional manufacturer specializing in various types of pipe tools. Over the years, the company has upheld a business philosophy of quality assurance and customer-first service, earning widespread acclaim in the industry with its diverse product lineup. After more than forty years of development, the product range has expanded to over a thousand items. To help distributors quickly understand and find suitable products, MAXCLAW decided to produce a comprehensive catalog. In terms of brand image design, we creatively incorporated MAXCLAW’s pipe cutter by cleverly slicing the word “IMPOSSIBLE” into “POSSIBLE,” symbolizing MAXCLAW’s brand spirit of being capable of achieving anything.
DESIGN ITEMS
┃ PHOTOGRAPHY ┃ CATALOG ┃
CATALOG DESIGN
In the catalog design, we focused not only on aesthetics but also on enabling readers to quickly and efficiently find the information they need. To achieve this, we first conducted an in-depth study of the uses of over a thousand products and carefully observed their optimal shooting angles. We meticulously designed the product specifications and systematically categorized all products across the 80-page catalog. To showcase MAXCLAW Industrial Co., Ltd.’s professional brand image, the content includes the company’s history, philosophy, equipment, and vision. We devoted significant effort to the design and photography to ensure that each page effectively conveys the brand value of MAXCLAW Industrial Co., Ltd.