PMC

PMC, a biotechnology company specializing in health supplements, has invited the well-known celebrity LULU to endorse their collagen peptide beauty products. To make the commercial more lively and engaging, we designed the script with LULU playing two fun roles: an energetic and adorable yeast character and a humorous, quirky Taoist priest. Through this playful role-switching, we aim to alleviate consumers’ concerns about beauty care. In the video production, we extensively used 3D animation and dynamic typography, combined with a lively rhythm to clearly and entertainingly convey the product’s features and benefits. We hope that this rich and rhythm-filled visual presentation will leave viewers with a strong and pleasant impression of PMC’s products while enjoying the video effortlessly.

DESIGN ITEMS

┃ VIDEO ┃